1996
A funky logo, a $500 dollar TV ad, a radio challenge, and instructions in the newspaper marked the start of Clean Up Fiji. 6000 people turned out to clean up Suva's waterfront from Lami Beach to Suva Point - far more than the 500 hoped for! 1000 tonnes of rubbish was collected.

1997
The campaign went national in this second year, and 23000 people turned out. 150000 cubic feet of rubbish was collected, including 40 tonnes from Wailoaloa Beach in Nadi. 70% of participants were children, and there was phenomenal turnout from some rural areas - notably Taveuni and Levuka. Local organisers called talkback radio in tears, saying they had never witnessed such community spirit.

1998
The first CUF Schools Day attracted 50000 school children and the support of the Ministry of Education. 25% of all schools participated.

2003
By this time, new leadership was emerging - youth groups, church groups, neighbourhood and community groups drove registrations. Many enduring clean up groups were formed that meet regularly to clean up their own environments.

2005
Registrations reached 15000 before the event, and more than 30000 took part on the day. 6000 sacks and 12000 pairs of gloves were distributed to the more than 500 teams. Villages, business, government, youth, church and sporting groups all came out in force behind the campaign.

2006
Numbers grew again, with 25000 people registered prior to the event and 41000 participating on the day. There were 600 teams, and 10000 sacks and 15000 pairs of gloves were given to help teams clean up.

2008
This year we are targetting youth with TV, radio and print messages featuring the crump dancing group The Convicts and an original jingle. We are also encouraging tree planting groups as well as clean up teams. Putting information online will give the clean up program a presence that lasts more than one day, with educational packs for schools helping to make cleaning up a part of everyday life.